Joining the Pop Up revolution, Hermes is to set up two temporary London stores in November to celebrate its collaboration with the photographer Matt Irwin. From November 17th to the 25th Hermes will 'pop up' in Shoreditch then head across town, popping up again on the 25th in West London.
Dedicated to selling the labels classic scarves the stores will be branded J'aime mon Carré (I Love my Scarf) and be staffed by experts who are on hand to educate customers in the apparent 'art' of scarf wearing.
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