So Daisy Lowe is the new face of Espirit. Former face of Peacocks, former body of Agent P. OK, so Agent P may be not so naff ... but really, doesn't this just smack of money, money, money.
Supposedly rock royalty (er ... of sorts) the like of D-Lo, Peaches and Pixie et al are all trying so hard to be too-cool-for-school. All sceney with their uber cool, indie rocker arm candy, dirty docker tats & an oh-so kooky dress sense.
But its amazing what the colour of money can do. One quick whiff of the cash & you have their face, their bod to flog whatever you like.
Gone is the sullen face & sarky comments, Peaches is now sweet & adorable for Ultimo's Christmas collection. Pixie for New Look .. er, we thought you were the slightly hip (if not a little weird) one. At least when it just Hollyoaks tartlets, soapbunnies or WAGS there's no intimation that they're trying to be anything other than what they are.
But come on, do the supposedly savvy high street marketeers really thing we buy that shit?
