Gawd bless Regent Street, not only is one of my favourite shopping streets in the whole of London town, it's also flippin' clever. Clever enough to launch it's own iPhone app anyway. Free to download from iTunes, this handy little gadget is designed to guide your ass around the fabulousness that are its shops, bars and boutiques restaurants.
I barely need to tell you that Regent Street is home to some rare, rare retail gems including Armani Exchange, COS, Banana Republic, Anthropologie and perhaps the damn finest examples of H&M and Habitat in all the land. Not to mention the only store capable of making me go weak at the knees, Liberty ... oh how I love thee.
I digress .. the app is launched in celebration of the 2010 London Festival of Architecture that runs from the 18 June to 4 July. Regent Street stores will be getting involved so expect to have times at the countless instore events that will be happening and gaze in wonderment at the 'conceptual' window displays.
For those of you sans iPhone a hard copy of this guide can also be requested from regentstreetonline.com.
Need I say more?
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